THE ROLE OF MARKETING
COMMUNICATION
HAS CHANGED
FROM CREATING AWARENESS THAT GENERATES VALUE
TO CREATING VALUE THAT GENERATES AWARENESS
about spaze
We help build, strengthen and protect brand and reputation to support growth.
Spaze is a consultancy working at the intersection of sustainability, reputation, communication and business development. Our enduring belief is that to create long-term growth, communication must be based on a company's core values.
Why Spaze? Because each company and organisation has its own unique communication space, how it creates value by doing something good for peoples lives, society and the planet. We help companies find and create that space. We help define what it means, and we make sure to generate and align engaging stories with the actions they need to take.
This is our space.
our belief
Nearly two-thirds of all people choose brands for what they stand for. A full 83 percent of companies that outperform others in terms of growth base everything they do on their brand purpose.
What does this imply?
Brands are judged by how they impact people’s lives, society and the planet. In the context of communication, it clearly indicates that a little makeup won’t help. And a cranked-up megaphone may very well do more harm than good.
Everything you say and do must withstand the harsh scrutiny of stakeholders such as customers, society and the media.
It’s everything turned upside down. From top-down, to bottom-up. From acting sincerely to talking loudly.
To make this happen, Spaze offers a holistic perspective where everything works together: Sustainability, reputation, communication and business development. Everything is connected.
A cranked-up megaphone
may very well do more harm than good.
It’s everything turned upside down.
From top-down, to bottom-up.
From acting sincerely to talking loudly.
Why? Because we also want to make a difference. Making a difference is an essential requirement for winning the hearts and minds of your stakeholders. Ours too.
To accomplish this, we offer a toolbox filled with everything you need, applied with profound expertise to understand what’s needed in each individual case. The situation may call for a thorough communication due diligence. Or it may involve new insights, brand and sustainability strategy, reputation management, corporate communication, public affairs, PR, marketing communication, risk and crisis management – or any combination of these.
To achieve our goals, we increasingly need to apply a full spectrum of approaches and be active in all our arenas. We know this. We’ve done this before, and for many different brands.
Why?
Because we want to make a difference, too. Making a difference is an essential requirement for winning the hearts and minds of your stakeholders. Ours too.
We know this.
We’ve done this before, and for many different brands.
team
Our agency is built on many years of reputation and communication work for and in all types of companies: Global, listed and privately held, as well as franchise operations, public organizations, scaleups and startups. In all cases, success comes from working in long-term relationships with every type of stakeholder, internally and externally.
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Pelle Josephson
Founding partner, started his career at one of Sweden's first web agencies in the mid-90s. He has broad experience from various roles in the communication industry, most recently as a partner at Nord DDB for the past 15 years. During that time, he served as CEO of DDB Oslo, managing partner of DDB Stockholm and CEO of Ehrenstråhle DDB. Pelle has experience as a customer manager and strategist from numerous Swedish and international companies and industries, including McDonald's, Skoda, SAS, Nordea, Willys, Intersport, Volvo CE and Ericsson. Pelle currently runs a digital communication company and works as an advisor in brand and communication issues. He is also active at the board level in a fast-growing gaming sector company and in Uppsala Basket.
Something extra:
Born in Uppsala Pelles first 26 years was all about basketball. He played 6 years in the top division in Sweden representing Malmö & Uppsala. The interest in basketball is still strong, but today more off court then on court.
+46 722 223 04 70
Sofia Bressler-Riddell
Consultant. Sofia is a social media expert with over 10 years of experience in communication and marketing. Her experience is in digital content management and social media from positions such as Head of social media, Sweden for Nordea, Online producer at Tieto, and Head of marketing and communications for emerging tech companies in London. With a communications background from Nordics and the UK, from media and events to TV, radio, tech, and finance, in both B2B and B2C companies, Sofia knows how to cut through the noise and reach out, no matter business, geography, industry or channel. Sofia’s experience can help you establish a social media and content strategy, implement employee ambassador programmes, and produce content such as blog posts, white papers, live broadcasts, videos, and posts.
Something extra:
Sofia is also a massive foodie; when not working and scrolling on social media, she is looking for new recipes to cook, and her list of restaurants to visit has turned out to be a lifelong project.
Magnus Nelin
has worked with corporate communication for over 20 years, in several industries, companies and authorities. He has experience as a senior consultant from PR-agencies such as Burson Marsteller and Springtime. Companies where Magnus has been communications and or press manager are Scania, Kraft Foods and Coca-Cola. In recent years, he has also worked as communications director at KF / Coop and as chief press officer & head of communications at Nordea Sweden. Magnus is an expert in, issue & crises management, press and media relations. Recently - Magnus has been serving as the head of press and media relations for Sverige's Lantbruksuniversitet, SLU Universitetsdjursjukhuset - issue, crises and media management.
Raymond Mankowitz
Founding partner, has an extensive experience from various corporate communications roles including plus 15 years’ as top executive responsible for multi-functional corporate communications teams across strategic planning, campaigning, issue & crises management, PR, public affairs, press and media, brand positioning, CSR and sustainability communications for the global restaurant giant McDonald’s in Sweden, Nordics and internationally. After 20 years in senior leadership positions in global brands, Raymond currently works as an advisor to communication and management teams, CEO’s and boards in industries and sectors spanning everything from government agencies to global companies. He is a member of several boards of directors, such as start and scale-ups, private equity, as well as Save the Children Sweden and Save the Children International. Sweden Media recognized Raymond as among the top 20 best communicators and top 5 out of 100 best influencers of corporate sustainability.
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Something extra:
Raymond’s major outside interest is sport. He has a black belt in judo and served for several years as chairman of Sweden’s national judo team and its Olympic delegation. Born and raised in Stockholm.
+46 703 54 85 03
Emilie Eliasson Hovmöller
Communications consultant. Specializing in PR and journalism. Extensive experience within the fields of press and media, higher education, research and development, tourism, entrepreneurship and trade. Previously, Emilie was Press Officer at SOS Alarm, Press officer at Business Sweden, and Head of Communications at the Swedish Travel and Tourism Industry Federation. She has also worked as a communications consultant at different PR-agencies in Stockholm, as Assistant Manager Public Affairs at Procter & Gamble, as a researcher at the Swedish Radio (Ekot) and was responsible for higher education abroad at the National Agency for Higher Education.
Something extra:
Emilie holds a Master’s degree in Political Science from Uppsala University. She has also studied Opera at Mannes College of Music in NYC.
Patrik Holm Thisner
Consultant, has both a long term practical and theoretical background in the agriculture, food, and restaurant sector. Patrik have been working more than 15 years as Supply Chain Director in mainly global corporations such as McDonald’s Nordics, McDonald’s Europe and as a Vice President Quality and Corporate Responsibility at HKScan Corporation. The main responsibilities have involved, sustainability, corporate responsibility, quality assurance, and supply chain strategies and tactical implementations. Patrik also has a sustainability communications background partly acting as a lobbyist and spokesperson for sustainability, food-quality and agricultural topics, where he by media was ranked one of top 50-persons who made the biggest impression in Swedish agriculture. Patrik have had other commissions of trust, e.g. as a member in the steering committee for Sweden Food Arena and project leader for Circular Food as well as Board member for the industry meat association, Kött- och Charkföretagen.
Something extra:
Patrik runs a start up lamb production, with the mission to sell high quality meat from sustainable pasture. He loves cross-country skiing and MTB.
